If you’ve ever pitched your offer in a Facebook group and seen a wave of comments that simply say “Interested”, you’re not alone. On the surface, it feels promising. It looks like engagement. It seems like traction. But behind the scenes, it often turns into a frustrating cycle of chasing people who never follow through.
Let’s be honest. Most of those “Interested” comments lead nowhere. They sit there, gathering likes, but when you reach out, your messages go unopened. Or worse, you have a full back-and-forth conversation, only for the person to vanish without a word. It’s a time suck. And if you’re running a business, especially on your own, time is your most valuable asset.
This isn’t always a reflection on your offer. People get distracted. Life happens. Some comment and forget. Some change their mind. Some never check their message requests. It’s not personal but it is something you need to plan around. Expecting every “Interested” to become a paying client is wishful thinking. You need a strategy that accounts for this gap between interest and action.
The solution is volume and clarity. You need more eyes on your offer, and you need a clear process for how people can follow up. I learned this the hard way. One of the reasons I left socials to the last to promote the magazine, was exactly this. Overwhelm.
When we opened up free features to people on socials, we received thousands of "interested." Most led to nowhere. After wasting too much time chasing these, I changed how I handled interest. I diverted everything to the website. If someone’s truly interested, they either message me directly or submit through the site. No more relying on the comments section to gauge intent.
And here’s another hard truth—free, by itself, no longer works. People scroll past it. They mean well, but there’s no urgency. So be sure to include something that works for you too. In our digital magazine, for example, any free listing now comes with two simple actions: follow my profile and share a post when submitting. That way, even a free opportunity creates visibility and momentum for you. No more waiting for it to be published before it starts working.
This small shift made a big difference. It gave me my time back. It made the process cleaner and easier to track. And it meant the people who took the next step were more likely to convert, because they’d already taken a moment to engage with the process on their own.
If you’re pitching anything—whether it’s a freebie, a workshop, a service, or a course—build a runway. Don’t wait for last-minute momentum. Start three months ahead, if you can. Map out your offer timeline, warm up your audience, and make sure everything leads to a central place: your website, your DMs, your form—wherever you can take control of the conversation.
There’s nothing wrong with using Facebook groups to build interest. But don’t mistake interest for intent. Prepare for the silence. Plan for the slow replies. Protect your time. And make sure your systems support the business you’re trying to build not just the busyness that often surrounds it
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