DWC Media Kit 2026
Media Kit 2026
Strong Women.
Strong Voices.
A global weekly magazine for women — published in print and online, distributed to 40,000+ retail outlets and 12,000+ hotels worldwide.
Launched May 2024 · Published every Tuesday · Daily Guides
About Us
A magazine built on
real stories
DWC — Defiant Women Conversations — is an independent global magazine founded in May 2024 by Camille Lefebvre and Mike Devlin, published by Defiant Women's Resources Ltd, London.
Our Mission
Strong women, strong voices. We exist to put real women — authors, founders, creatives, and everyday defiant voices — on covers, in print, and in front of a global readership that legacy media overlooks. Every feature we publish is a permanent, findable record of a woman's work. We are reader-supported, editorially independent, and we publish every submission that meets our editorial standard.
DWC Weekly
Published every Tuesday at 6pm EST. Our flagship edition — in retail stores and hotels, coming soon to airlines, and in airport retail from March 2027.
DWC Guides
Published every day except Tuesdays, 6pm EST. Contributor stories — books, podcasts, personal growth, real life.
Print Milestones
100 issues · 500,000 copies · 106 countries. Coming soon to airlines, and in airport retail from March 2027.
DWC Voices App
Now available on Google Play. Read every issue of DWC Weekly and every guide from your phone.
DWC is now a cited source for Google Knowledge Panels.
Since May 2026, DWC Magazine has become the cited source for multiple Google Knowledge Panels — the summary boxes that appear at the top of search results when someone looks up a person, brand, or topic. Google selects these sources algorithmically, based on authority and trust. Being featured on dwcmagazine.com is now part of how Google understands who you are.
In plain terms: when someone Googles your name, Google may pull from our feature to describe you. That is recognition — and it compounds over time.
Our readers buy. Here is the evidence.
A conversion rate is the percentage of people who land on a page and go on to buy. Most ecommerce sites convert at 2–3%. DWC's own numbers — screenshots, not projections — ran between 7.51% and 11.7% in August 2026. Three to five times the industry average, from an audience that arrived on purpose.
Reach tells you how many people saw something. This tells you how many acted on it. When your advertisement or feature sits on dwcmagazine.com, it sits in front of readers who are already in the habit of buying what we put in front of them.
Shopify analytics, 14–25 August 2026. Desktop rose from 7.51% to 9.4%; mobile from 10.2% to 11.7% across the same period.
Our Best-Selling Issues
Top 10 by retail sales
Ranked by combined retail sales and library borrows across all territories. Top 10 issues surpassed 5,000 print copies sold and borrowed within 60 days of launch.
What Your Rate Buys
What it costs
to reach them
Placing a page in front of 40,000+ retail outlets and 12,000+ hotels carries real cost. These are ours, per copy and per issue. Your rate buys a share of a distribution network already built, already printing, already selling. A number of issues are given free of charge to NGOs and charities.
Printing
£9 per copy
A single run of 5,000 copies, with distribution, costs in the region of £115,000.
Global Distribution
£14 per copy
Shipping to 40,000+ retail outlets and 12,000+ hotels worldwide.
Formatting & Typesetting
£700 per issue
Every feature is professionally laid out, proofed, and prepared for both digital and print editions — each with its own formatting.
Platform & Technology
£50 per issue
Website hosting, the DWC Voices app, e-commerce, and the systems that keep every issue live and readable worldwide.
Contributor Promotion
£500+ per fair
International book fairs, printed collaterals, and social campaigns that promote our contributors worldwide.
A single advertiser funds a fraction of this. That is the point — the network is already running, and your rate buys a place in it rather than the cost of building one.
Be Featured & Advertise
Find your
place in DWC.
Two free ways to share your story, and two ways to advertise. Advertising funds the print edition and keeps both free routes open.
Share your story
Both routes are for personal stories, told in your own words: what you lived through, what changed, and what you learned. Neither is a place for promotion.
Request an interview for DWC Weekly, our flagship edition, published every Tuesday in print and online. Send a short pitch: whose story it is, what happened, and why it matters now. If we take it forward, our editor interviews you and writes the feature.
Personal stories only. Interview features carry no promotion of products or services, no pricing, no offers and no calls to action. Advertising is sold separately, below.
Due to the volume of pitches we receive, we reply only to those we take forward. If you have heard from us within two weeks, your interview is going ahead. Accepted interviews are published within 8 weeks, with your date confirmed in writing.
On the day, find your feature on dwcmagazine.com and share it. To get the most from it, use our guide at dwcmagazine.com/pages/dwc-cover-checklist.
Also included in the DWC Voices app on Google Play.
Already written your story? Submit it to DWC Voices, our open publication on dwcmagazine.com. Every article is read by our editor, and accepted articles are published with your name, your bio and your own author page.
Personal stories only, 300 to 3,000 words, written by you. No promotion: no sales pitches, offers, discount codes or affiliate links. AI-generated articles are declined.
Approval or rejection can take up to 24 hours, and you will receive an email either way. Articles may also be chosen for DWC Weekly, in digital and print. If yours is chosen, you will receive an email to say so.
Reach our readers
Two placements, in print and on the website. Advertising funds the print edition.
Full back cover, 7"×10", distributed to 40,000+ retail outlets and 12,000+ hotels worldwide. Social media promotion on publication day. Layout assistance available.
Sponsors are placed only on issues with 5,000+ print copies sold or borrowed.
Also included in the DWC Voices app on Google Play.
Square ad at the top section of each weekly issue.
Also included in the DWC Voices app on Google Play.
For Readers
Read DWC
Guides
Every DWC guide in one bundle for £5. Single-subject, practical, and written for the questions our readers actually ask — business, writing, visibility, and the work of being seen.
Simple Process
How it works
You Pitch or Submit
Pitch a DWC Weekly interview by email, or send a finished article through the DWC Voices form. Advertisers book on the product page.
We're in Touch
Interview pitches: we reply within two weeks if we take yours forward. DWC Voices articles: approval or rejection within 24 hours, by email. Weekly features publish within 8 weeks, with your date confirmed in writing.
You're Featured
Your feature goes live in our digital edition and across social channels — and in print at 40,000+ outlets and 12,000+ hotels — coming soon to airlines, and in airport retail from March 2027.
Our Readers
Who you'll be
talking to
Our readers actively seek out stories, products, and voices that speak to their real lives. They trust what they read in DWC — and that trust extends to the people and brands we feature.
What Contributors Say
Voices from our community
This is a wonderful magazine and the owners, Camille and Mike, are absolutely amazing. They are professional, engaging and supportive.
I highly recommend being a part of this magazine. Camille is wonderful to work with!
Absolutely beautifully done. I used to work in publishing and this makes my heart and mind SING!
Frequently Asked Questions
Before you book
How quickly will I be published?
DWC Weekly interviews are published within 8 weeks of acceptance, with your date confirmed in writing. DWC Voices articles are approved or rejected within 24 hours and go live once approved.
Can I get a refund?
Payments for print and advertising are final. Fees fund printing, distribution and platform costs the moment they are received.
What happens if I miss my materials deadline?
Your slot is forfeited. If photos, articles, or artwork are not received by the deadline we confirm with you, there is no extension and no refund.
Who owns my content after publication?
Your own work stays yours. Copyright in DWC Voices articles, and in any artwork or photos you send us, stays with you at all times.
Can men be featured?
Yes. Men and women are equally welcome across our features.
Can I choose my publication date?
Dates are first come, first served. Editorial dates are confirmed once your materials are received; advertising dates are confirmed on purchase.
Do I receive a print copy?
Issue sponsors receive one print copy. Additional copies can be purchased via the distribution page.
Will my issue be available in retail outlets?
If there is enough proof of demand, yes. As of July 2026, your issue qualifies for retail distribution once it reaches 1,000 print copies sold or borrowed. To qualify for extended distribution — hotels and airlines — it needs to reach 5,000 copies.
Get In Touch
Ready to be part of
something defiant?
Placements are limited by issue. Whether you have a story or a business — there is a place for you in DWC.
General Enquiries & Submissions: hello@dwcmagazine.com
