You can be a two-time world champion and still be told you're not enough. You can win, show up, give more, and there will still be someone saying it’s not good enough.
That’s not just sport. That’s life. Especially when you’re a woman. And it’s louder when you dare to want more. Before the UEFA Women’s Final this year, the same tired line came around again: “No one wants to watch women’s football.”
Alright then. Let’s talk facts.
400 million people watched the UEFA Women’s European Championship.
45 million tuned in for the final alone.
That’s under two hours. One night. Millions from all over the world.
Preliminary numbers. And they’ll only rise.
But for some, that still counts as “no one.” And here’s the thing — they’ve already decided not to see you. You can bring proof, passion, purpose. They’ll still close their eyes.
So what do you do? You stop waiting for permission.
You stop doing it to be seen, liked, shared, or applauded. You do it because you believe in it. Because it lights something in you. Because you know what it cost to get here and what it means to keep going.
And when they call you too much, over the top, crazy?
In the words of Serena Williams: “Show them what crazy can do.”
That’s the heartbeat behind everything we do here too. Our digital magazine? Started as a dream. A tiny team of 3 and a few of my old clients. No budget. Big hours.
We followed the norms of doing PDFs because they looked better. But we couldn’t grow. Couldn’t track. Couldn’t scale. So we changed the whole format.
We were told we should give more away for free. Actually, no. We can’t. And we won’t.
Every “free” article takes 3–4 hours. SEO, graphics, publishing, sharing, replying to comments. Multiply that by four a week and you’ll understand why “exposure” doesn’t pay bills. We don’t run on vibes, we run on effort.
When we opened up to social submissions, most weren’t shared. We realised: it’s not about volume. It’s about value. If it doesn’t grow the audience, the light dims. And if the light dims, there’s no platform left.
So we chose differently.
We built with people who showed up, shared, and supported not just when it was their turn, but when it mattered most.
Like Elaine who writes our DWC Short Stories, whose reach hits 22 million. Or Belinda who does Kindred Keri with 200,000+ and growing. All of that adds up. That’s how a platform grows. Social media is not the only way to grow and so many people miss this.
Today, our reach is 58,724,618.
Not overnight. Not without setbacks. Just relentless, intentional effort.
We’ve still got work to do, like our domain move and format changes. We’re keeping three months ahead so SEO work becomes smoother. And yes, free features will reopen in November for our January 2026 issues but they’ll be structured, and strategic. Because that’s how we keep the lights on, and the stories coming.
If you’ve ever been told you can’t, you’re too small, you’re too late, remember this:
400 million people watched women’s football.
Millions more read independent digital media.
And our simple idea for a women's magazine now reaches millions.
So whatever it is — do it. Not for applause. Not for permission.
Do it because you believe. Do it because they said you couldn’t. Do it because your story matters.
And when the world calls you crazy? Smile. Then show them what crazy can do.
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