Redefining Success Beyond Cultural Expectations
When I was growing up, the path to success seemed clearly
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Jessie Fernández is a strategic marketing professional with over 20 years of experience across U.S. and Latin American markets. As Marketing Director of Understanding Brands, her own agency focused on branding, she helps businesses develop authentic identities and compelling narratives. Her bilingual expertise spans technology, finance, retail, and media industries, combining analytical thinking with creative storytelling to deliver measurable results. Beyond her agency work, Jessie shares her knowledge as a marketing professor.