Matilda Hub
Your Business Hub
Seven sections, twenty-five parts, every tool and template — work through them in order, or go straight to what you need today.
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The Seven Sections
Your progress is saved on this device as you go.
Foundations
Find your niche, define your brand voice, and set realistic first-90-days goals that you can actually control.
Getting Online
Choose the right platform, build an email list from day one, master SEO basics, and take photos that sell.
Growth & Visibility
Pick your platforms with intention, plan content without burnout, and write press releases that editors actually read.
Monetisation
Pricing psychology, choosing between products, services and digital offers — and charging what you're worth.
Content & Voice
Write copy that sells without sounding salesy — connected directly to the free Writing Checklist.
Offline Promotion
Markets and pop-ups, print materials that convert, local partnerships, referral systems, workshops, and event photography.
Tools & Templates
Pricing calculator, pitch and press release templates, content calendar, and a full apps reference table.
Go Deeper — DWC Conversations
Included with Matilda Premium + Conversations. Available separately otherwise.
Conversation
How to Get Featured in the Media
Building press relationships, pitching stories rather than announcements, and positioning yourself as a source.
Open →
Conversation
Charge It Like You Mean It
Full pricing strategy, confidence in raising prices, and handling "that's too expensive" conversations.
Open →
Conversation
Mic Drop
Building a voice through audio — podcast launches, interviews, and spoken content.
Open →
Conversations have their own access — your Matilda passcode won't open them unless you bought the £55 tier.
Stuck on something?
Ready answers live in the FAQ. For anything the FAQ doesn't cover, ask us directly — a real person reads every message.