DWC Conversations · Pricing Strategy Series
The DWC Guide to Pricing With Confidence, Holding Your Rate, and Getting Paid What You're Worth
You are not asking to be paid more than you're worth. In most cases, you are asking to be paid what you were always worth.
This is the complete strategy, broken into ten chapters of 100 ways, tactics and actions — from the psychology behind undercharging, through the maths, the words, and the actual conversation, to raising your prices for good. Three bonus chapters follow: pricing by business model, a working day-rate and product calculator, and six ready-to-send templates. Work through it one chapter at a time, and come out the other side with a price you can say without flinching.
100 practical ways · 10 chapters · 1 pricing calculator · 6 ready-to-send templates · 1 repeatable system
Also from DWC · Build My Lead Magnet
Build My Lead Magnet · £97
Six questions, and your free offer comes back written
The format, the title, the six sections with a prompt for each, the sign-up wording, the delivery email, and the two offers to sell behind it — built for the business you run today.
DWC Conversations
Charge What You're Worth
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Chapter 1 of 13