A Practical Guide to Pricing Products, Services, and Yourself — Without Apologising
DWC EditorialPractical Strategy GuideIncludes Live Calculator
Pricing is where most businesses quietly lose money — not through one bad decision, but through a decision that was never properly made in the first place. This guide walks through the psychology, the maths, and the actual words to use when a price leaves your mouth, chapter by chapter, ending with a working calculator you can save and reuse for every product or service you price from here on.
You have moved through every chapter — the psychology, the maths, and the words. Your calculator is saved and ready to reuse for every product or service you price from here on.