DWC Conversations · Media Visibility Series
The DWC Guide to Finding Journalists, Pitching Your Story and Building Media Visibility Without a PR Agency
Media access used to belong to people with agencies and budgets. It now belongs to people who know where to look and what to say when they get there.
This is the complete strategy, broken into ten chapters of 100 ways, tactics and actions — from understanding how modern journalists source stories, through pitching, story-building, relationships, and what to do once your first feature lands. Work through it one chapter at a time, and come out the other side with a clear, repeatable way to get seen.
100 practical ways · 10 chapters · 10 action plans · 10 quick checks · 1 repeatable system
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DWC Conversations
100 Ways to Make the Media Work for You
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Chapter 1 of 10