DWC Business Health Check — prepared for Giselle Hudson, The Hudson Alignment Studio

Your next 90 days at The Hudson Alignment Studio

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You have an original framework in the four moments of Friction, Plateau, Opportunity and Identity, a client list worth showing, a strong body of writing that ranks well in search, and the Hudson Spotlight Series, with conversations that reach as far as Lorraine Toussaint. The work ahead is turning that insight into an offer people can see, price and book, and letting others introduce you to their audiences.

Where you are now

• One offer described as insight: an initial conversation, deeper diagnostic work where needed, and an ongoing Strategic Thinking Partnership.
• The length, format and price of each stage are left open on your website.
• Enquiries arrive by WhatsApp, and customers come from a mixture of sources.
• Around 76 people follow your site by email.
• LinkedIn is your social platform.
• Your goal for the next 90 days is making better use of your time.

Where your time goes

Your Working Together page says there is no standard pathway, and every enquiry begins with an open conversation. For the leader, that feels personal. For you, it means every potential client starts at the same point, with the same unpaid exploration before either of you knows whether the work is a fit.

A defined first offer changes this. The buyer knows what they are getting before they message you, and your first conversation becomes paid work.

Give your first step a name and a price

Create one fixed entry offer: a single diagnostic session on the situation the leader is facing, followed by a short written summary of what you found and where to look next. Give it a name, a set length and a price shown on your website, with a button to book and pay.

Leaders who have seen what you find in one session are your strongest candidates for deeper diagnostic work and the Strategic Thinking Partnership. The partnership stays open-ended. The first step becomes clear.

Use one name everywhere

Your site currently describes you as The Pre-Fixer, a Writer and Pre-Decision Diagnostic Advisor, Get Clarity Before the Fix, and Illuminating Understanding, Enabling Better Decisions. Each is well written, and together they ask a visitor to work out which one you are.

The Pre-Fixer is the most memorable, and it already sits in your site title and your line “I don’t fix; I pre-fix”. Use it on every page, on LinkedIn and on Medium, so the name a leader hears from someone else is the one they find when they search for you.

Let others introduce you

Your portfolio is strong and your search presence is good, and almost all of it is your own writing. The next stage is being introduced by other people: hosts, editors and interviewers who tell their audience why you are worth hearing and share you with them. One interview reaches an audience you would otherwise spend months building, and it keeps working after it is published.

Pitch expertise slots

Offer yourself to podcasts and magazines as a guest expert. Your four moments make ready-made topics: a host can build an episode around why the same problem keeps returning, or what to check before a promising opportunity. Prepare three topics, a short bio and a photo, then pitch business, leadership and nonprofit podcasts, along with the publications your clients read.

Canvas Rebel

Canvas Rebel publishes interviews with entrepreneurs and creatives, and many of its features come through an introduction from someone already interviewed. You have interviewed around 20 people for your Spotlight Series. Ask those who have appeared in Canvas Rebel, or similar publications, to introduce you.

DWC Community Story Feature

DWC Magazine publishes community stories free of charge. Send a pitch, a press release or an article of at least 500 words, or ask to be interviewed, with a short bio and a photo, to hello@dwcmagazine.com. Articles share your thinking and story, with products and services kept out of the article itself. DWC is also a cited source for Google Knowledge Panels, so a feature can become part of how Google describes you when someone searches your name.

Read the submission details

Rebuild your Spotlight archive

Your Spotlight archive shows 19 photos, each linking to a PDF. The page holds photos alone, so search engines read very little of it, and each guest has only a file to share rather than a page.

Your latest Spotlight with Lorraine Toussaint is already a full web page, and it is the model for the rest. Rebuild each interview as its own post:

• the guest’s name and what they do in the title
• a short introduction, the interview, and their answer to your Clarity Question
• their photo, with their name in the image description
• a link to their website, and an invitation to your lead magnet at the end

Then send each guest the new link. When they share it, their audience arrives on your site, and the page works for both of you in search. Rebuild two a week, starting with the most recent.

A lead magnet only you can create

Generic checklists and templates are downloaded and forgotten. An original lead magnet, built on your own method, shows leaders how you think before they speak to you, so the people who book arrive already trusting you.

Which moment are you in?

A short self-assessment built on your four moments. The leader answers a few questions about what they are seeing in their business, and the result names their moment, Friction, Plateau, Opportunity or Identity, with the first question to examine. It ends with an invitation to your entry session.

It speaks to the people who buy from you, owners and leaders facing a decision, and it uses the framework only you have.

Grow your email list

Your self-assessment brings new leaders onto your list every time someone takes it. Keep some of your best material for subscribers only, such as first access to each new Spotlight and a selection of the answers to your Clarity Question. When people know the best thinking arrives by email, they sign up and stay.

Make your website bring in clients

Your homepage already opens with a strong promise, and your WhatsApp messages come pre-written, which makes the first step easy. These changes help more visitors take it.

• Fix the Working Together button. The second “Tell me about that” button uses 186875077859, with an extra 7. Anyone tapping it reaches a dead number.
• Fix the “I’d like to be featured” button. On your Spotlight page it opens WhatsApp with an empty phone number, so interested guests reach an empty chat.
• Put one button near the top. Your homepage button sits at the end of the page. Place a button for your entry session directly under your opening promise.
• Show your price. Adding the price of your entry session means the leaders who book already know the investment.
• Add your lead magnet. A sign-up for the self-assessment on the homepage and at the end of every Journal post turns readers into subscribers.
• Add results beside your client logos. Two or three short testimonials near the top, each naming what a client saw clearly after working with you, give your logos a story.
• Tidy the details. The homepage sentence ending “move forward with confidence” needs a full stop before “The situations vary”.

LinkedIn

• Post one or two times a week, then spend the rest of your LinkedIn time commenting on posts by the leaders you want to work with and sharing your work into conversations where it helps.
• Tag each Spotlight guest when you publish their interview, so it reaches their network as well as yours.
• Write about one moment at a time. A post on why the same problem keeps returning speaks directly to a leader living through it.
• Put links in the first comment and keep the post itself for your thinking.
• Invite people to your self-assessment with “Comment MOMENT and I’ll send it to you”, then send each person the link in a message. Every reply opens a conversation with someone who asked to hear from you.

Your first 10 days

1. Fix the two WhatsApp buttons and the missing full stop.
2. Choose The Pre-Fixer as your one description and update your website, LinkedIn and Medium.
3. Define your entry session: its name, length, what the written summary includes, and the price.
4. Add the entry session to your homepage and Working Together page, with the price and a button to book and pay.
5. Write the questions and results for your “Which moment are you in?” self-assessment.
6. Rebuild your two most recent archived Spotlights as posts and send each guest the new link.
7. Prepare your pitch: three topics built on the four moments, a short bio and a photo.
8. Pitch five podcasts and send your story to the DWC Community Story Feature.
9. Ask two Spotlight guests to introduce you to Canvas Rebel or a publication they have appeared in.
10. Publish a LinkedIn post about one of your four moments, and set aside time each week for two more Spotlight rebuilds.

Next step: Meta ads

Once your self-assessment is bringing in subscribers, learn Meta ads. Ads on Facebook and Instagram start from a few dollars a day, and you choose your budget, so you can test with a small amount and spend more only when something works. Many business owners and nonprofit leaders spend time there outside work.

Start with our free checklist, which walks you through everything to set up before you spend anything.

Get the free Meta ads checklist

Come back in 30 days

More from DWC

Free: 100 Ways to Get Publicity Without Social Media

Your guide to getting featured shows you how to pitch. This free list shows you where else to be found, with the same methods DWC Magazine used to grow from zero readers to readers in 106 countries. The top 30 are highlighted, so you know where to begin.

For The Hudson Alignment Studio, it means:

• More leaders hearing about you through other people’s platforms, alongside your own writing.
• Ways to reach decision-makers through speaking, partnerships, professional groups and the press.
• Methods that build on assets you already have, including your Spotlight Series and your client list.
• More places to share your self-assessment, so your email list grows faster.

Pick three methods from the top 30, use them for the next 30 days and tell us which one brought you a client.

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