One hundred issues. Forty thousand outlets. One hundred and six countries. Not one of them reached by posting.
A gate stops a thing being passed around, and being passed around was the only thing that worked.
One hundred ways to be seen without feeding an algorithm, set out in ten chapters: private groups, rooms worth walking into, other people’s publications, borrowed audiences, email, print, public generosity, industry bodies, deliberate word of mouth and the channels you own. Thirty are marked We did this — those are the thirty that built DWC Magazine. Work through it one chapter at a time.
Your free offer in front of the DWC retail audience for three months, in print and online — with the name of everyone who says “tell me more” delivered to you weekly. Done for you, and a full refund if your page captures zero leads.
Three questions, and one hundred ways becomes three chapters.
Answer these and the list tells you where to start, in the order that pays soonest for a business shaped like yours.
1. Who pays you?
2. Do your customers need to be near you?
3. Where is your email list?
Your Progress
0 of 11 complete
The 100th Issue Special
100 Ways to Get Publicity Without Social Media
Choose a chapter
Chapter 1 of 11
You Have Your 100. Now Pick Three.
Across ten chapters you’ve set up personal asks, in-person habits, a pitch, a borrowed audience, an email routine, a physical piece, a public act of help, an institutional route, a referral ask and a findable home — plus ten ready-to-send templates. Three moves, done properly, beat thirty half-started.
Keep Going · DWC Unlimited
Every guide. One payment. Yours to keep.
Every current guide and every upcoming guide, from media pitching and Meta ads to pricing, podcasting, newsletters and finding customers. Use each one whenever the situation calls for it.
Number 32 on this list is an open editorial call, and ours is free. Pitches, press releases and interviews are all welcome. The media kit explains what we publish, who reads it, and how to send it in.
