DWC Free Download Meta Ads Pre-Launch Checklist

Most first campaigns fail before anyone sees them. Not because the product was wrong or the picture was ugly, but because six settings were left on their defaults and nobody said which ones mattered.

This is the checklist that catches all six. Thirty points, in the order you meet them in Ads Manager, written for a woman running her own ads with her own money and no agency behind her.

What is inside

• A 30-point pre-launch checklist across six stages, from margin maths to launch day
• A calculator that turns your selling price into the most you can afford to pay for one sale
• The placement warning — the setting Meta changed in August 2026, and the one quietly draining small budgets
• The three levels of Ads Manager explained plainly, so you always know which screen you are on
• A twelve-term glossary for the words that get used once and then assumed
• The Day 1 to 4 Metrics Log, a printable sheet for the numbers you will need on day four

Where it stops

The checklist takes you to the moment your first campaign goes live, correctly built. It stops there deliberately.

Reading your numbers, working out whether an ad is profitable, fixing one that is failing and scaling one that is working — that is a different job, and it begins once money is moving. DWC Conversations 11: Meta Ads Uncomplicated covers that half, and the checklist points you to it at the right moment rather than the first one.

How to get it

Add it to your basket and check out. The link arrives by email, and the page stays yours — tick the boxes as you go and they will still be ticked when you come back on launch day.