DWC Visibility Assessment

01

Foundation

Your Online Presence

Do you have a professional website?

Yes — it's polished, up to date, and clearly communicates what I do Yes — but it needs updating or doesn't fully represent me I have a basic placeholder or landing page only No website yet

How easy is it for someone to find you on Google when they search your name or what you do?

I come up on the first page of results I appear, but not on the first page I'm not sure — I've never checked I'm hard to find or don't appear at all

Do you have a Google Business Profile or equivalent directory listing?

Yes — fully set up with reviews, photos and regular updates Yes — but it's basic and rarely updated No, I haven't set one up

02

Connection

Social Media Activity

Which platforms are you actively using for your business?Select all that apply

Facebook (Business Page or Group) Instagram LinkedIn Pinterest None — I'm not active on social media for business

How consistently do you post content on social media?

Multiple times per week — I have a content plan Once a week or so — consistently, if not frequently Occasionally — when I remember or feel inspired Rarely or never

Does your social content clearly communicate your expertise and who you serve?

Yes — my messaging is clear, consistent and well positioned Somewhat — I post relevant content but the message isn't always clear Not really — my content is mixed or mostly personal No — I haven't thought much about messaging

03

Authority

Content & Thought Leadership

Do you create long-form content — blog posts, newsletters, podcasts or video?

Yes — regularly, and it helps me attract clients or opportunities Sometimes — I do it but not consistently enough Rarely — I've started things but haven't stuck with them No — this is something I haven't explored

Have you been featured in media, publications, podcasts or as a guest speaker in the last 12 months?

Yes — multiple times, and I actively seek these opportunities Yes — once or twice, mostly when asked Not yet — but I'd like to be No — this hasn't been on my radar

Do you have a defined brand — visual identity, brand voice, clear niche?

Yes — strong branding I apply consistently everywhere Mostly — I have some elements but it's not fully consistent I'm working on it — my brand is still evolving Not really — I haven't formalised my branding

04

Community

Network & Relationships

Do you have an email list that you communicate with regularly?

Yes — I send regular emails and my list is growing Yes — but I email infrequently or my list is very small I'm building one — I have a sign-up but don't email often No email list yet

How actively do you network, collaborate or build relationships in your industry?

Very actively — I regularly attend events, collaborate and connect Somewhat — I engage when opportunities arise Not much — I tend to work in isolation Barely — networking hasn't been a priority

Do clients, colleagues or community members refer others to you?

Yes — referrals are a significant part of how I grow Sometimes — I get referrals but they're not consistent Occasionally — but I'd love more of this Not really — most people don't know enough about what I do

05

Strategy

Intention & Growth Mindset

Do you have a clear strategy for growing your visibility this year?

Yes — I have a written plan with goals and actions Somewhat — I have intentions but nothing formal Not really — I'm winging it and hoping things grow No — this is an area I've been putting off

How would you describe your confidence in showing up visibly for your business?

Confident — I know my value and I'm comfortable being seen Growing — I'm showing up more but still working on it Hesitant — I hold back more than I know I should Struggling — visibility feels very uncomfortable for me

In the next 90 days, what is your primary visibility goal?

Get featured in media, a podcast or publication Launch or improve my website and online presence Grow my social media following and engagement Build my email list and nurture my community Show up more consistently and confidently overall

How Visible is YourBusiness, Really?

How Visible is Your
Business, Really?