Before you start

Answer as the business you run today rather than the one you are building towards. The tool reads your answers together, so a change to one of them changes the whole result.

You will finish with a diagnosis, the magnet to build, its six sections with a writing prompt for each, the sign-up wording, the delivery email, two follow-on offers, a seven-day build plan, the tools to build it with and a staged distribution plan. Print it or save it as a PDF at the end.