{"title":"Free Downloads","description":null,"products":[{"product_id":"dwc-100th-issue-free-download","title":"DWC 100th Issue Free Download","description":"\u003cp\u003e\u003cstrong\u003e100 Ways to Get Publicity Without Social Media.\u003c\/strong\u003e The 100th Issue Special, FREE. \u003c\/p\u003e\n\u003cp\u003eWhen DWC started in May 2024 there was no audience and no budget. There were PDFs, sent to people one at a time, with a request attached: if this is useful, put it in front of your team. That request built a magazine now reaching 40,000 retail outlets across 106 countries. Not one of them was reached by posting.\u003c\/p\u003e\n\u003cp\u003eThis is the whole method, written down. One hundred ways to be seen without feeding an algorithm, each one a single line, arranged so you can start today and keep going for a year.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat's inside\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAsk, don't post — private groups and channels\u003c\/li\u003e\n\u003cli\u003eIn the room — the slow work that converts\u003c\/li\u003e\n\u003cli\u003eWrite where their readers already are\u003c\/li\u003e\n\u003cli\u003eBorrow an audience\u003c\/li\u003e\n\u003cli\u003eEmail, used properly\u003c\/li\u003e\n\u003cli\u003ePrint and physical\u003c\/li\u003e\n\u003cli\u003eBe useful in public\u003c\/li\u003e\n\u003cli\u003eInstitutions and industry\u003c\/li\u003e\n\u003cli\u003eWord of mouth, deliberately\u003c\/li\u003e\n\u003cli\u003eOwned, and findable\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eDo them in your own time. Pick one, do it properly, then pick the next. Small steps taken consistently will out-perform a burst of activity that stops in three weeks.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFREE. No subscription, nothing to cancel.\u003c\/strong\u003e Add it to your basket and the link lands in your inbox the second you check out.\u003c\/p\u003e\n\u003cp\u003eRead it. Send it to one person who needs it. That is exactly how we got to a hundred issues.\u003c\/p\u003e","brand":"DWC Magazine","offers":[{"title":"Default Title","offer_id":48355402154205,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0703\/3022\/0765\/files\/dwc-100th-issue-free-download-8700078.png?v=1786465805"},{"product_id":"dwc-free-download-meta-ads-prelaunch-checklist","title":"DWC Free Download Meta Ads Pre-Launch Checklist","description":"\u003c!--\n  PASTE TARGET: Shopify product Description field, using the \"Show HTML\" view (\u003c\u003e icon).\n  Product title suggestion: Before You Spend a Penny on Meta Ads — The Pre-Launch Checklist\n--\u003e\n\n\u003cp\u003e\u003cstrong\u003eMost first campaigns fail before anyone sees them.\u003c\/strong\u003e Not because the product was wrong or the picture was ugly, but because six settings were left on their defaults and nobody said which ones mattered.\u003c\/p\u003e\n\n\u003cp\u003eThis is the checklist that catches all six. Thirty points, in the order you meet them in Ads Manager, written for a woman running her own ads with her own money and no agency behind her.\u003c\/p\u003e\n\n\u003ch3\u003eWhat is inside\u003c\/h3\u003e\n\n\u003cul\u003e\n  \u003cli\u003eA 30-point pre-launch checklist across six stages, from margin maths to launch day\u003c\/li\u003e\n  \u003cli\u003eA calculator that turns your selling price into the most you can afford to pay for one sale\u003c\/li\u003e\n  \u003cli\u003eThe placement warning — the setting Meta changed in August 2026, and the one quietly draining small budgets\u003c\/li\u003e\n  \u003cli\u003eThe three levels of Ads Manager explained plainly, so you always know which screen you are on\u003c\/li\u003e\n  \u003cli\u003eA twelve-term glossary for the words that get used once and then assumed\u003c\/li\u003e\n  \u003cli\u003eThe Day 1 to 4 Metrics Log, a printable sheet for the numbers you will need on day four\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhere it stops\u003c\/h3\u003e\n\n\u003cp\u003eThe checklist takes you to the moment your first campaign goes live, correctly built. It stops there deliberately.\u003c\/p\u003e\n\n\u003cp\u003eReading your numbers, working out whether an ad is profitable, fixing one that is failing and scaling one that is working — that is a different job, and it begins once money is moving. \u003ca href=\"https:\/\/dwcmagazine.com\/products\/dwc-conversations-11-meta-ads-uncomplicated\"\u003eDWC Conversations 11: Meta Ads Uncomplicated\u003c\/a\u003e covers that half, and the checklist points you to it at the right moment rather than the first one.\u003c\/p\u003e\n\n\u003ch3\u003eHow to get it\u003c\/h3\u003e\n\n\u003cp\u003eAdd it to your basket and check out. The link arrives by email, and the page stays yours — tick the boxes as you go and they will still be ticked when you come back on launch day.\u003c\/p\u003e\n\n\u003cdiv style=\"background:#f9f4ee;border:1px solid rgba(92,45,78,0.14);border-radius:3px;padding:16px 18px;margin:20px 0;\"\u003e\n  \u003cp style=\"margin:0;\"\u003e\u003cstrong\u003eNo sign-up wall. No upsell sequence you cannot leave.\u003c\/strong\u003e It is free because the fortnight most people lose working this out alone is the expensive part, and we would rather you skipped it.\u003c\/p\u003e\n\u003c\/div\u003e\n\n","brand":"DWC Magazine","offers":[{"title":"Default Title","offer_id":48375983538397,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0703\/3022\/0765\/files\/dwc-free-download-meta-ads-pre-launch-checklist-8250467.jpg?v=1786880465"}],"url":"https:\/\/dwcmagazine.com\/collections\/free-downloads.oembed","provider":"DWC Magazine","version":"1.0","type":"link"}