Find the one thing you should be known for, in about ten minutes. Seven steps, then a written result you keep — your buyer, her problem, your positioning sentence, the offer to test, and thirty days that tell you whether you are right.

It works from what you already have rather than from a list of profitable industries. List what you are carrying, or what people already come to you for. Each one is weighed on demand, credibility and appetite, and what comes back is one thing, one woman, and the four things to measure before you decide anything.

Two women use it differently. One is selling five things and none of them is landing. The other has nothing to list yet and knows only what people keep asking her for. Both routes are built in, and both end in the same place.

Add DWC Unlimited Starter — £5

The tool tells you what to be known for. It stops short of showing you how to be known for it. Seven step-by-step guides do that part, and Starter is the cheapest way to get them.

• Seven guides, yours to keep
• Every new guide added, yours as well
• Every DWC free download, this tool included
• One payment, no subscription, no recurring charge

Bought one at a time, seven come to £21. Starter is £5. The same seven guides, one payment, for a limited time.