Ten chapters, a hundred ways, and the one sentence you’ll actually say out loud. This is the complete pricing strategy — the psychology behind undercharging, the numbers behind a real rate, the words for the conversation itself, and how to raise your prices without over-explaining. Three bonus chapters follow: pricing by business model, a working day-rate and product calculator, and six ready-to-send templates.

100 practical ways · 10 chapters · 1 pricing calculator · 6 ready-to-send templates · 1 repeatable system. Work through it one chapter at a time, and come out the other side with a price you can say without flinching.

The calculator is the part most people come back for. Enter your income goal, your running costs, and the hours you actually work, and it returns the day rate, the hourly rate, and the floor you cannot go below. It runs in the page, on any device, with nothing to download and no spreadsheet to set up.

No setup tutorials, no logins to remember. Read a chapter, run the quick check, do the day’s action — the calculator and templates are built in, not sold separately.

Add DWC Unlimited — £97

This guide sets your price. The other six deal with everything that has to happen for someone to hear it. Media pitching, ad accounts, podcasting, newsletters, customer acquisition and channel strategy.

• Seven guides, yours to keep
• Every new guide added after, yours as well
• Every DWC free download
• One payment, no subscription, no recurring charge

This guide on its own is £27. Unlimited is £97 and this guide comes with it.