DWC Magazine

DWC Conversations 28: Where Are My Customers?

$27.00
$27.00
Sale

Most small businesses don't struggle to find customers because they aren't working hard enough. They struggle because the work is going into the wrong channel — one chosen from advice that assumed everybody sells the same thing to the same person. Local Facebook groups work brilliantly for a treatment room and waste a month for a business selling software. That one mismatch costs more customers than any amount of daily posting ever recovers — and it's the first thing this tool settles, before you spend another week.

 

 

 

 

 

See the full channel library ▾

What's Inside

Twelve channels. You get the three that fit.

  1. Local markets, fairs and stalls — where the buyer handles the thing before deciding
  2. Local community networks — neighbourhood groups, school and club circles, parish magazines
  3. Online marketplaces — the platform brings the traffic and takes a cut for it
  4. Discovery social — Instagram, TikTok, Pinterest, where nobody is searching for you yet
  5. Search — the profile, the map listing and the pages that answer what buyers type
  6. Referral, asked for properly — a structured ask rather than hoping
  7. Partnerships and stockists — businesses that already hold your buyer's attention
  8. Direct approach — small numbers, named people, high specificity
  9. Professional networks — trade associations, chambers, sector communities
  10. Speaking and events — credibility with a room rather than one person at a time
  11. Your own list — the only channel no platform can take away from you
  12. Service directories — the ones where buyers arrive having already decided to spend

 

 

 

 

 

Plus: four stages of instructions for each channel you're given — what to decide before spending, your first fortnight in daily actions, weeks three to six, and the one number that tells you to carry on or stop. A seven-day plan built from your own three. A Save or print button that turns the whole answer into a PDF. And it runs again, free, for every other thing you sell.

No lectures about consistency and showing up. Just the decisions — which three channels, in what order, and what to do on Monday morning — that separate a business people can find from one still posting into a room nobody is standing in.

Type one line about what you sell. Read your three. Start on Monday.

Your access password lands in your inbox the second you check out.