You don't need a PR agency to get featured. You need a plan.

100 Ways to Get Featured in the Media is the complete DWC strategy for getting quoted, interviewed and seen — broken into ten chapters, a hundred usable tactics, and a bonus chapter of ready-to-send templates.

What's inside

• 10 chapters, 100 ways. From how modern media actually works through pitching, story-building, relationships and what to do after your first feature lands.
• 10 Quick Checks. Short reflection points after every chapter, so the strategy actually lands before you move on.
• 10 action plans. A concrete step at the end of every chapter — not more to read, something to do.
• 1 bonus chapter of templates. Press release, cold pitch, follow-up, thank-you, website blurb and podcast pitch — copy them, swap in your details, send.

Who it's for

Founders, coaches, consultants and small business owners who have something worth saying and no idea how to get a journalist to listen. No following required. No agency budget required. Just a clear plan, worked through one chapter at a time.

By the end, you'll have

• A written proof page you can pitch from
• An opportunity tracker for finding real requests
• A sent pitch, using a template built for it
• A story bank of angles ready to go
• A post-placement checklist, so one feature doesn't stay a one-off

100 ways in. One media system out.